F. Durand November 1952 Advertisement — EFD Sandows, luggage elastic cords with a double covering and a safety snap hook

— Page 1 —
SANDOWS
EFD
POUR CYCLES · MOTOS · AUTOS

50 ANNÉES
D’EXPÉRIENCE

FABRICATION
SUPÉRIEURE

DOUBLE COUVERTURE

FERMETURE
DE SÉCURITÉ
PAR MOUSQUETON

LAISSANT OUVER-
TURE DU CROCHET
ENTIÈREMENT
LIBRE

TRESSE
EXTÉRIEURE
EN NUANCES
DIVERSES

CAOUTCHOUC
MULTIBRINS

TRESSE
INTÉRIEURE

Ets F. DURAND. 15. Cours de la Liberté LYON. M·50·79

[A full-panel advertisement printed in bright green and black on a pale ground, drawn as a diagram. A thick braided elastic cord, shown in green with black edges and short slanted hatching along its length, forms a large figure-eight loop that fills the panel. At the top, a shield-shaped badge hangs in the loop: its green field is bordered in black, a white panel in the middle holds the letters “EFD” in heavy slanted black capitals, and “SANDOWS” runs along the top while “POUR CYCLES · MOTOS · AUTOS” follows the sides and lower edges of the shield. Short green captions in two groups stand to the left and right of the badge. A green rounded bar below it carries “DOUBLE COUVERTURE” in white heavy capitals. At the right the cord ends in a line drawing of a snap hook with a coiled wire binding, with a green arrow and caption pointing to its safety catch and a second arrow and caption for the open gate. At the lower left the cord is shown cut open: a black cross-hatched braided sleeve surrounds a bundle of fine black strands, with green arrows and italic captions naming the outer braid, the rubber strands and the inner braid. A green rounded bar inside the lower loop carries the firm’s name, address and telephone number in white lettering. No signature is visible.]

[This advertisement shares page 58 of L’Officiel du cycle with advertisements for Hutchinson and Le Bison, each held here as its own record, and one for Hutchinson.]