Éclair 1953 Advertisement — 26 Pedal Models, Freewheels, Cranks and Hubs

— Page 1 —
26
Modèles
de
Pédales

Roues libres
billes et
Intercalaires
simples & 3 vitesses

Tous Modèles
de Manivelles
pour Cycles et
Cyclomoteurs

ÉTABLISSEMENTS
LANDON
Père & Fils
SURY-LE-COMTAL
(Loire)

Nos Spécialités:

Moyeux petits cônes
et modèles enfants

Tous Pignons
et doubles-Plateaux
de 45 à 50 dents
interchangeables

La
Marque
Éclair

Pub. S.O.S.P.

[A full-panel advertisement in black and white with a dark background broken by pale zigzag bands. A white rectangle at the upper right holds the firm name: “ÉTABLISSEMENTS” in small capitals above “LANDON” in very heavy shaded capitals, then “Père & Fils” and “SURY-LE-COMTAL (Loire)” in bold capitals. “Nos Spécialités:” is set in white brush script and underlined. The products are drawn in fine line engraving with hatching: a pedal at the upper left, a freewheel sprocket below it, two cranks with their arms crossing at the center, a front hub with its axle at the right and a large drilled chainring at the lower right. The descriptive lines are in hand-lettered sans-serif type on the pale areas, each separated by a black dot. At the lower left “La Marque” is followed by the mark name in jagged lightning-bolt lettering. “Pub. S.O.S.P.” runs vertically along the right edge. No artist signature is visible.]

[This advertisement shares page 118 of L’Officiel du cycle with advertisements for Cizeron, Bernardon and J. Baron, each held here as its own record.]