Éclair September 1953 Advertisement — Our specialties: 26 pedal models, freewheels, cranks and hubs under the Éclair marque

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ÉTABLISSEMENTS
LANDON
Père & Fils
SURY-LE-COMTAL
(Loire)

Nos Spécialités :

26
Modèles
de
Pédales

Roues libres
billes et
Intercalaires
simples & 3 vitesses

Tous Modèles
de Manivelles
pour Cycles et
Cyclomoteurs

Moyeux petits cônes
et modèles enfants

Tous Pignons
et doubles-Plateaux
de 45 à 50 dents
interchangeables

La
Marque
Éclair

PUB. S.O.S.P.

SALON D[illisible] CYCLE : Stand[illisible] 332

[A full-panel advertisement in black and white, drawn in a modernist style with a dark ground cut by white zigzag and wedge shapes. At the upper right a white slanted label holds “ÉTABLISSEMENTS” in small capitals, “LANDON” in very large heavy black letters with a shadow, “Père & Fils” in a rounded hand-lettered face and the town in spaced capitals with “(Loire)” beneath. The line “Nos Spécialités :” crosses the middle in a large white brush script with an underline. Parts are drawn in fine line engraving on the dark ground: at the upper left a pedal with a toothed cage and a threaded spindle; below it a toothed sprocket with a ribbed center ring; at the center two cranks, one with a long straight arm and one with a curved arm, each with a round boss and a bolt hole; at the right a hub with a long axle, a spoked-hole flange and threaded ends; and at the lower right a very large chainring with sixty or so teeth and a three-lobed cutout spider. The captions run down the pale wedges at the left and right in a hand-lettered face, each item separated by a round black dot, and the words “Moyeux petits cônes et modèles enfants” are set on a slant. At the lower left the words “La Marque” stand above the name Éclair, which is lettered in jagged lightning-bolt capitals. The small vertical credit “PUB. S.O.S.P.” runs up the right side beside the chainring; it is an agency mark. A line of bold extended sans-serif capitals under the panel gives the Salon and the stand number. No personal artist signature is visible.]

[This advertisement shares page 130 of L’Officiel du cycle with advertisements for Cizeron, A.C., Cholain and Dos Clair, each held here as its own record.]