Éclair November 1952 Advertisement — Landon specialties under the Éclair marque: 26 pedal models, freewheels, cranks and hubs

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ÉTABLISSEMENTS
LANDON
Père & Fils
SURY-LE-COMTAL
(Loire)

Nos Spécialités :

26
Modèles
de
Pédales

Roues libres
billes et
Intercalaires
simples & 3 vitesses

Tous Modèles
de Manivelles
pour Cycles et
Cyclomoteurs

Moyeux petits cônes
et modèles enfants

Tous Pignons
et doubles-Plateaux
de 45 à 50 dents
interchangeables

La
Marque
Éclair

PUB. S.O.S.P.

[A ruled advertisement in black and white, a diagonal composition on a dark ground with the lower left corner rounded. A white slanted panel at the upper right carries “ÉTABLISSEMENTS” in small capitals and “LANDON” in very large heavy capitals, with “Père & Fils” in script-like lettering and “SURY-LE-COMTAL (Loire)” in bold sans-serif capitals; a stipple of fine dots shades the dark area around the panel. “Nos Spécialités :” is written across the middle in white brush script and underlined. White zigzag bands carry the text: a left column of short items set in a light hand-lettered sans-serif, each separated by a round dot, and two items at the right, one slanted upward and one set below it. Six parts are drawn in line engraving with hatched shading, none overlapping the text: a pair of platform pedals at the top left, a freewheel sprocket with a threaded hub below them, two cranks with their fixing bosses at the center left, a small hub with axle and spoke flanges at the center right, and a large chainring with five arms and a ring of cutouts at the lower right. At the lower left “La Marque” is lettered in light capitals above the brand name in sharp, lightning-bolt lettering that reads “Éclair”. The agency credit “PUB. S.O.S.P.” runs vertically along the lower right edge. No artist signature appears.]

[This advertisement shares page 66 of L’Officiel du cycle with advertisements for Pivo, Sova and Cholain, each held here as its own record, and one for AC.]