Éclair 1950 Advertisement — The Éclair Cable Clips for Brake Housing, in Polished Duralumin

— Page 1 —
LE SERRE-CABLES
” ECLAIR ”
pour gaine de frein de Cycle
TOUT EN DURALUMIN POLI

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Élégant
Solide
Pratique
Propre
Montage
mécanique
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Ets CHALUMEAU, Consrs
13, Rue d’Armenonville
NEUILLY-s-SEINE – MAILLOT 07-07
En vente chez tous les Grossistes

[A ruled advertisement in black and white inside a single rule. “LE SERRE-CABLES” runs across the head in spaced sans-serif capitals over “ECLAIR” in large heavy capitals between quotation marks, followed by a bold italic line and a line of bold slab-serif capitals. A line drawing across the center shows a dropped handlebar with taped bends and brake levers, seen from the front over a stem, and a large circle enlarging the small clip that holds two brake cable housings against the bar. Down the right side a column of bold condensed type between two black dots lists the clip’s qualities. “Ets CHALUMEAU, Consrs” stands below in heavy sans-serif capitals with the abbreviations in superscript, over the Neuilly address and the Maillot telephone number, and a line of italic type closes the panel. A tiny mark like a capital letter sits beside the right-hand brake lever at the lower right of the drawing; it may be an initial but cannot be read with certainty.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Gourgaud, Marcel Guillen, Packson, Pédawlastic, Perry, Cyclometer, Durex, Mephisto and A.C.O., each held here as its own record, and others for Le Briochin soft soap, clutch parts from the Consortium des Pièces Standard, Ondulex piston rings, Sodalium regrinding and welding, Deleau parts for Donnet and Simca cars, Morinière repair parts, L’Autocatalogue of motorcycle tuning data, Ramaget leather bags for motorcycles and Genay used radiators and grilles.]