CLB 1950 Advertisement — Every Model of Brake, the Best Life Insurance

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FREIN
CLB

La meilleure
assurance sur la vie

TOUS
MODÈLES
DE FREINS

Route – Course – Cyclotouriste
Enfant – Cyclomoteur

CARTERS – PORTE-BAGAGES
PAPILLONS – POTENCES

Documentation complète illustrée
sur simple demande à

C. L. B. 72, rue Docteurs-Charcot
SAINT – ÉTIENNE (Loire).

[Design: a ruled frame. At the upper left is the CLB trademark: a large black disk with the letters “C”, “L” and “B” cut out in white, interlocked, and a small white label lettered “FREIN” overlapping its upper edge, the label drawn with a shadowed, torn-looking right end. The slogan runs diagonally upward at the upper right in a bold script. “TOUS MODÈLES DE FREINS” is set flush right in light capitals; the model line is in bold italic and the accessories in wide bold capitals. A small square ornament (a square within a square) separates the closing lines; the address is in condensed and wide bold type. No signature or agency mark.]

[This advertisement shares page 28 of L’Officiel du cycle with advertisements for Lucien Michard and Promo-Vichy, Bourrin Frères and Ateliers du Dorlay, each held here as its own record.]