CLB May 1953 Advertisement — C.L.B. new lines for road, racing, cyclotouring, cyclomoteur and child: brakes, levers, stems, wing nuts, chain guards, carriers and mudguards

— Page 1 —
DEMI BALLON
ROUTE et DAME

POIGNÉE
ROUTE SPÉCIALE
constructeur R S 2

COURSE A
DÉTENTION
AUTOMATIQUE

STANDARD N M.
A BRASER

COURSE
COMPETITION C C 4

COURSE C.S 2

TOUS
CARTERS
DERAILLEUR
AVANT

CANTILEVER
SPORT 1951

POTENCE
BRONZE
D’ALU

PAPILLON ALU
[illisible] BRONZE D ALU

CLB

tient à votre disposition
ses nouveautés Route
Course . Cyclotourisme
Cyclomoteur . Enfant .

C L B. SPORT

C L E 3 ATTACHES
LARGE

C.L.B MAX B

DECALEUR DE
PÉDALE ENFANT

C.L.B. P 21

PORTE BAGAGES
CYCLOTOURISTE

GUIDE
DE DIRECTION
CYCLOMOTEUR

POIGNÉE ET FREIN
CYCLOMOTEUR

GUIDONNETS
SIMPLE ET DOUBLE
COMMANDE

C. L. B. 25, Rue des Armuriers. SAINT-ETIENNE (Loire). FRANCE

[A large advertisement panel in black and white, set as a solid black field with rounded corners, on which the parts are drawn as white line engravings and each is named on a small white label in spaced capitals. Across the top, two caliper brakes carry the letters “CLB” along their arches, followed by a taller arched brake with a toothed bridge between its arms, and four brake levers hang from brackets between and beside them. A two-armed brake with a wire bridge is drawn at the right edge, and a long angled handlebar stem and a wing nut are drawn at the left edge. A white starburst of black rays fills the middle of the panel and holds a very large stylized “CLB” monogram in solid black. Below the monogram a white box carries the main message in bold hand-lettered type, with “ses nouveautés” underlined by a wavy rule. At the right of that box a toothed chainwheel with a chain and a long arm is drawn, cropped by the panel edge. Along the lower half are five chain guards of different shapes, some slotted and some carrying a round “CLB” badge, a pedal on a short crank arm, a luggage rack on tall stays, a handlebar with a long grip and a brake lever, a fork head with a bracket, and a second drop handlebar with levers. The maker’s initials, street address, town, department and country run in one white rounded strip along the foot in heavy condensed capitals. No artist signature or agency mark is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 79 of L’Officiel du cycle with an advertisement for Accessoires P.P..]