Cizeron September 1953 Advertisement — C.I.Z. luxury frames: special frames for racing, touring and children

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[CIZ in a shield]

MANUFACTURE DE
CADRES DE LUXE

Cadres spéciaux
Coureurs
Cyclotouristes
Enfants

Ets J. Cizeron

19, rue Gutenberg, SAINT-ÉTIENNE Tél. : 73-20

[A text and emblem advertisement in black and white. A black heraldic shield with short radiating lines above its top edge rises above the thin ruled frame at the upper center; in it the letters C, I and Z are cut out in white, with the I as a tall white bar running down the middle of the shield and a dot above it. Inside the frame, “MANUFACTURE DE” is set in heavy bold sans-serif capitals and “CADRES DE LUXE” below it in much larger light italic sans-serif capitals across the full width. Four short lines in bold sans-serif lowercase step down and to the right, each one beginning farther right than the last. The firm’s name “Ets J. Cizeron” is set across the width in very large heavy serif letters, and the address in narrow bold condensed sans-serif capitals with the telephone number in a smaller wide face closes the panel at the foot. There is no drawing of a bicycle and no signature.]

[This advertisement shares page 130 of L’Officiel du cycle with advertisements for A.C., Cholain, Éclair and Dos Clair, each held here as its own record.]