Chalumeau May 1952 Advertisement — The Éclair anti-theft lock with a 34-strand plastic-sheathed cable and 2 keys, for bicycle, vélomoteur, scooter and motorcycle

— Page 1 —
UN VERROU DE SURETÉ MODERNE
AUTOMATIQUE

ROBUSTE
2 CLÉS
*
CABLE
34 BRINS
*
GAINE
PLASTIQUE
inaltérable en
5 couleurs mode

L’ANTI-VOL
“ECLAIR”
BREVETÉ
INVIOLABLE
TOUT ACIER

POUR
VÉLO
VÉLOMOTEUR
SCOOTER
MOTO, ETC.
*
VENTE
EXCLUSIVE
AUX
GROSSISTES
ET
CONSTRUCTEURS

ETS CHALUMEAU
13, RUE D’ARMENONVILLE, NEUILLY (Seine) – MAI. 07-07

[A ruled advertisement in black and white. A dark band across the head carries a two-line headline in reversed light capitals, and a second dark band across the foot carries the firm’s name and address in the same reversed capitals, with a small raised “TS” in “ETS”. Between them, at the center, a flexible cable lock is drawn in line engraving with fine hatching: a thick sheathed cable bent into a large loop and ending in a cylindrical lock head with a keyhole, with a ring at the head holding two small keys, one stamped with the word ECLAIR and the number 137. The product name sits inside the loop in heavy capitals between quotation marks, with smaller bold lines beneath it. Bold sans-serif lines of text run down the left and right sides, separated by small stars, the left column listing features and the right one the machines and the trade customers. No signature or artist’s mark appears, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 58 of L’Officiel du cycle with advertisements for Sonnclair and Ktema, each held here as its own record, and others for Cycles Ronex, Henry Hamelle, Keim and C.P.D.M..]