Chalumeau 1951 Advertisement — The new Éclair 1951 cable clamp in polished duralumin in six colors for cycle brake housing, with two handlebar ends drawn

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Le nouveau Serre-Câbles
“ ECLAIR ” 1951
En 6 couleurs inaltérables assorties
pour gaine de frein de Cycle
TOUT EN DURALUMIN POLI

Élégant
Solide
Pratique
Propre
Montage
mécanique

Ets CHALUMEAU, Constrs
13, rue d’Armenonville, NEUILLY
MAILLOT 07-07 (SEINE)
Vente exclusive aux Grossistes

[A ruled advertisement in black and white. Lines of bold roman type announce the product, with “ECLAIR” and the year “1951” in large heavy capitals between quotation marks and a line in bold italic type. Below, a line drawing in fine pen outline shows two ribbed handlebar ends with brake levers at the left and right and a round inset at the center that magnifies a small clamp on two parallel cables. At the right of the drawing, six short words are stacked in a list between two solid round bullets. A tiny unreadable monogram or mark stands in the drawing just right of the left handlebar end. The maker’s name appears in large bold capitals with the raised small “ts” and “rs”, then the address, telephone line and a last line in italic type. A thin rule encloses the panel. There is no clear signature or agency mark.]

[This advertisement shares page 33 of L’Officiel du cycle with advertisements for Superleader, Paramalgam, Tendil and Cycles Singer, each held here as its own record, and others for Sté Anc. Éts Driot, Lecœuvre and Manceau.]