Canetti 1952 Advertisement — Ambrosio, Universal, C.I.G., O.K., W.E.C.O. and Veloflex at the Salon

— Page 1 —
Les Éts J. E. CANETTI & Cie
16, rue d’Orléans, Neuilly-sur-Seine — MAI. 54-00

— PRÉSENTENT AU SALON —
HALL du CYCLE — STAND 219

LES SPÉCIALITÉS SUIVANTES :

AMBROSIO : Jantes et Guidons

UNIVERSAL : Freins et Poignées

C. I. G. : Boyaux et pneus pour vélos et cyclomoteurs

O. K. : Indicateurs de vitesse et compteurs pour cycles et cyclomoteurs

W. E. C. O. : Pédales

VELOFLEX : Fourches élastiques adaptables

ET LES
AMPOULES MIGNONNETTES OSA

[An upright ruled advertisement in black on the cream stock, the panel closed by a thin rule which is broken at the top so that the firm’s name, set in heavy condensed sans-serif capitals with a raised “ie” after the C, rides across it. The address and telephone follow on one line in bold, then two lines in letter-spaced italic and roman capitals announcing the Salon, the hall and the stand, then the introductory line in letter-spaced capitals. The body is a list of six makes, each name set in bold sans-serif capitals and ruled under with a short heavy line, followed by a colon and the goods in a lighter sans-serif, the longer entries running to a second line. The panel closes with “ET LES” and a line of letter-spaced capitals ending in the bold name “OSA”. No drawing or photograph appears, no second color is used, no signature or agency mark is present, and nothing shows through from the reverse of the leaf.]

[This advertisement shares page 114 of L’Officiel du cycle with advertisements for Gnutti and Rigid, each held here as its own record, and one for the Aurora two-seat saddle.]