Canetti 1953 Advertisement — The pyramid of fine specialties: Gnutti, Ambrosio, Universal, Weco, Vélo and Favorit

— Page 1 —
GNUTTI
d’ALESSANDRO
AMBROSIO
UNIVERSAL
chaines “VELO”
WECO
OSA
JECO OK
moyeux FAVORIT

LA PYRAMIDE DES BELLES SPÉCIALITÉS

GNUTTI — Moyeux à blocage rapide. Pédaliers COTTERLESS (sans clavettes).
d’ALESSANDRO — Le boyau des grands champions.
AMBROSIO — Jantes et guidons grand luxe, dural.
UNIVERSAL — Freins de grande puissance.
WECO — Pédales blocs caoutchouc.
JECO-OK — Compteurs kilométriques et de vitesse.
VELO — Chaînes de haute résistance.
FAVORIT — Moyeux à contre-pédalage.
OSA — Ampoules pour cycles.

J.-É. CANETTI & Cie
16, rue d’Orléans, NEUILLYs/-SEINE (Seine)
Tél. : MAIllot 54-00 (4 lignes)

VENTE EXCLUSIVE AUX GROSSISTES ET CONSTRUCTEURS

HALL DU CYCLE — Stand nos 79, 80, 81,

[A ruled advertisement in black and white. The upper half is a large triangle drawn as a pyramid, outlined in a thin line, divided into smaller triangles by diagonal lines. Some triangles are filled with a coarse halftone dot screen in dark gray and others are left white. Each holds a marque name: “GNUTTI” at the apex, “d’ALESSANDRO” in a white band below it, “AMBROSIO” and “UNIVERSAL” in the two dotted triangles at the second level, “WECO” and “JECO” over a small “OK” in white triangles at the third level, and “chaines “VELO””, “OSA” and “moyeux FAVORIT” in the dotted triangles along the base. The names are set in irregular hand-lettered capitals, white on dark rectangles within the dotted areas and black on the white areas. Below the pyramid a thin-ruled panel carries the heading “LA PYRAMIDE DES BELLES SPÉCIALITÉS” in widely letterspaced roman capitals with a rule beneath. A two-column list follows, with the marque names right-aligned in bold sans-serif capitals and the descriptions in light type after dashes. At the foot of the panel “J.-É. CANETTI & Cie” is set in large heavy sans-serif type at the left, with the address and telephone in lighter type at the right, and a line of italic capitals beneath. A thick dark rule closes the panel, and a last line of light capitals sits below it outside the frame. No signature is visible.]

[This advertisement shares page 178 of L’Officiel du cycle with advertisements for Henri Gauthier and Amero.]