Canetti October 1955 Advertisement — The Dealer’s Selected Specialties: Philips Bulbs, O.K. Parts, Wecotrade Pedals and Favorit Chains

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Constructeurs-Grossistes

CANETTI

AMPOULES
PHILIPS OSA

COMPTEURS
O.K.

A SÉLECTIONNÉ
CES SPÉCIALITÉS
DE QUALITÉ

PHARES
COMPTEURS
O.K.

CHAINES
CZ

PROPOSEZ-LES
A VOS CLIENTS
ILS EN SERONT
SATISFAITS

MOYEUX
FAVORIT

pédales
WECO

JANTES
AMBROSIO

AVERTISSEURS
CO.EL.ME.

tachymètres
JECO

BOYAUX
COLLE A BOYAUX
chambres à air
D’ALESSANDRO

DISTRIBUTEURS EXCLUSIFS : J. E. CANETTI ET Cie
16, RUE D’ORLÉANS NEUILLY-SUR-SEINE TÉL. MAI.54-00

SALON CYCLE : Stands 76 – 77 – 78 – 79

[A tall narrow advertisement printed as a large black panel with light lettering, set above two lines of dark capitals on the pale ground. Across the head a slanted brush-script line runs the full width, with the firm’s name in spaced bold capitals beneath it. Ten round white medallions are arranged in two columns of five, each holding a small line drawing with hatched shading and each captioned beneath it in reversed bold capitals: a light bulb, a speedometer on a handlebar clamp, a lamp on a clamp strap with a small dial, a section of roller chain, a hub with a sprocket and a short arm, a pedal, a rim section lettered “AMBROSIO”, a horn with a bracket, a counter on a bracket with a star-shaped drive, and a tubular tire cut open to show its lining, with a small label reading “SUPÉRIEUR COURSE” and “TIPO IMPERFORABILE”. Two short blocks of spaced capitals between the columns carry the selling lines. Beneath the panel the distributors’ name and address are set in dark spaced capitals, and a final line of bold type gives the show and stand numbers, ending in a small bracket mark at the right edge. No artist signature is visible.]