Cagnion September 1953 Advertisement — O.G.I. light-alloy mudguards for cycles, unbreakable and rustproof, with a bell drawn

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Incassable, Inoxydable
MARQUE ET MODÈLE DÉPOSÉS

O.G.I.
SOSP

PRIME par son ÉLÉGANCE
sa RÉSISTANCE
ses QUALITÉS
et sa FINITION

QUALITÉ
ÉLÉGANCE
FINITION
RÉSISTANCE

En alliage léger

GARDE-BOUE pour cycles

R.CAGNION

56 Avenue Carnot Tel. 94 NEMOURS
(S & M)

Jean Pernot

[A ruled advertisement in black and white, with a black ground and white lettering on the left and white ground with black type on the right. A black band across the top carries “Incassable, Inoxydable” in a thick white brush script; the band ends in a slanted edge along which “MARQUE ET MODÈLE DÉPOSÉS” is printed in small capitals running upward. At the upper right the mark “O.G.I.” is set in very large black roman capitals with a small asterisk above the last letter, and a narrow boxed vertical label “SOSP” stands at the far right edge. Below, a line of mixed bold and light type steps down to the right, a round scalloped frame holds four stacked words in spaced capitals, and a white oval on the black field carries “En alliage léger” in a brush script. At the left a large mudguard is drawn in white outline and decorative scalloped hatching, seen from the side as a quarter arc with a pointed tip at the upper end, a small bullet-shaped lamp on its crown, a wire stay running down to a ring on a horizontal strut, and a hanging flap at its lower end; light hatched stripes fan out from its foot to the lower right. The words “GARDE-BOUE” in black italic capitals and “pour cycles” in lighter script stand above two bands of fine diagonal hatching that frame the name “R.CAGNION” in very large black sans-serif capitals, with an asterisk and a thin vertical stroke attached to its last letters. A black bar at the foot carries the address and town in white sans-serif type, the district in small italic capitals beneath. The artist’s signature “Jean Pernot” runs vertically in script at the lower left, and the agency mark “SOSP” appears in the box at the upper right.]

[This advertisement shares page 78 of L’Officiel du cycle with an advertisement for Perry, held here as its own record.]