Cagnion May 1953 Advertisement — O.G.I. light-alloy mudguards for cycles, unbreakable and rustproof, with a mudguard and lamp drawn

— Page 1 —
Incassable, Inoxydable
MARQUE ET MODÈLE DÉPOSÉS

O.G.I.
S O S P

PRIME par son ÉLÉGANCE
sa RÉSISTANCE
ses QUALITÉS
et sa FINITION

QUALITÉ
ÉLÉGANCE
FINITION
RÉSISTANCE

En
alliage
léger

GARDE-BOUE pour cycles
R. CAGNION

56 Avenue Carnot Tel. 94 NEMOURS
[illisible]

…ernot

[A ruled advertisement in black and cream, set as a wide landscape panel, with no color. A dark slanted band across the head carries the words “Incassable, Inoxydable” in cream brush script, and a line of small capitals runs up the slanting edge beside it. The letters “O.G.I.” stand at the upper right in very large heavy black capitals, with a narrow boxed column of four small stacked capitals at the extreme right. A rounded outline with scrolled sides at the right holds four lines of spaced capitals. At the left a dark rectangle holds a line drawing in cream on black of a curved cycle mudguard seen from the side, with a scalloped band along its crown, a pointed front tip and a bullet-shaped lamp on top; thin lines run from the tip and the rear edge to two small rings below. A cream oval with a black rim on a dark ground carries three lines of brush script. At the right the product name in script and the maker’s name in very large heavy capitals lie between two bands of fine diagonal hatching, with a small star on the upper band, and a vertical rule drops from the name to the foot panel. A dark panel across the foot carries the address and telephone line in cream letters, with the town in bold capitals. A vertical artist signature, ending “ernot” and probably “Pernot”, stands at the lower left edge with its first letters cut off by the edge of the sheet. The foot of the advertisement is cut by the edge of the image: a further line of the address below the town, apparently in parentheses, shows only the tops of its letters.]

[This advertisement shares page 48 of L’Officiel du cycle with advertisements for A. Gerbaud and Morel.]