Cagnion November 1952 Advertisement — O.G.I. mudguards for cycles in light alloy, unbreakable and rustproof

— Page 1 —
Incassable, Inoxydable

MARQUE ET MODÈLE DÉPOSÉS

O.G.I.

Finition – présentation
Grandes classes

En
alliage
léger

GARDE-BOUE pour cycles

R. CAGNION

56 Avenue Carnot Tel. 94 NEMOURS
(S & M)

[A ruled advertisement in black and white laid out in diagonal bands. A black band across the upper left carries “Incassable, Inoxydable” in white slanted brush script. Below it a black panel at the left holds a line drawing in white of a bicycle mudguard seen from the side as a tall curved arc with a scalloped decorative edge and fluting, a small lamp-shaped fitting at the top, a tapered tail at the bottom and two thin rods running from the guard to a ring at the lower right. In front of the drawing an oval white-edged panel carries “En alliage léger” in large black brush script. The tilted words MARQUE ET MODÈLE DÉPOSÉS run up along the diagonal edge of the panel. At the right the letters O.G.I. stand in large heavy black capitals, with a star above the last letter, and two lines of brush lettering sit over a field of fine diagonal hatching; two more hatched stripes carry the words GARDE-BOUE pour cycles and the name R. CAGNION in large black capitals, each joined by a vertical bar. A black band across the foot holds the address and telephone in white sans-serif type, with the department letters in parentheses below. The artist’s signature Jean Pernot is printed vertically in the lower left corner, and the agency mark SOSP appears in a small box, set vertically, at the upper right.]

[This advertisement shares page 42 of L’Officiel du cycle with an advertisement for Constructions Électriques Marbon.]