Brasobloc 1953 Advertisement — The old Moreau firm skips the Salon again: Brasobloc frames for bicycles and tandems

— Page 1 —
BRASOBLOC

BREVETS
EMF

NOUVELLE
ABSTENTION
CETTE ANNÉE
DE LA VIEILLE FIRME
MOREAU
QUI, SANS BRUIT, CONTINUE
A FABRIQUER
MAGISTRALEMENT
SES FAMEUX

CADRES BRASOBLOC
VÉLOS – TANDEMS
TANDEMS MOTORISES
Cyclomoteurs MOBYVELO

MOREAU
EXPÉRIENCE QUARANTENAIRE
TECHNIQUE RÉVOLUTIONNAIRE
QUALITÉ INTÉGRALE
HAUTE FINITION
CONSULTEZ, VISITEZ
L’USINE DE CHANTENAY – SAINT-IMBERT
(Nièvre) Tél. 2
(Grande ligne du Bourbonnais – Route bleue)

[A tall narrow ruled advertisement in black and white, set within a thin single-line frame that is broken at the top where an emblem rises above it. The emblem is a black silhouette inside a ring: a woman in a long skirt and a wide-brimmed hat with a spiky edge stands beside a stout man in a cap who carries an object in one hand. A black tab above the ring carries the word “BRASOBLOC” in white capitals and a black base below it carries “BREVETS EMF” in white capitals. Below the emblem the text runs in centered lines of mixed type: light sans-serif capitals for “NOUVELLE ABSTENTION”, small roman capitals for the lines that follow, a very heavy shaded roman for the firm name “MOREAU”, and heavy condensed sans-serif capitals for the list of products, with a short rule above and below it. A second, smaller “MOREAU” in heavy roman repeats the name, followed by four lines of roman capitals, a bold italic line with the invitation and the address in condensed capitals, with the telephone number and the last line in italic. Several letters are worn or broken in the printing, notably in the second “MOREAU” and in the line beginning “Cyclomoteurs”. No illustration other than the emblem and no signature or agency mark appear. No text from the reverse of the leaf shows through.]

[This advertisement shares page 198 of L’Officiel du cycle with advertisements for Ruche, MDL, Marcel Guillen and IEP, each held here as its own record, and others for S.E.R., Cellier et Pouly, G.B., F. Barbe and Bolland.]