Brasobloc June 1951 Advertisement — The Patented Frame Without Equal, with the Firm’s Bicycles and Tandems

— Page 1 —
De ce
couple pittoresque

UNE MAIN
EXPERTE
A TIRÉ.

BRASOBLOC

LE CADRE.
SANS RÉPLIQUE.
(Brevete France Etranger.)

CONSULTEZ
La vieille Firme d’avant garde
qui . toujours . va . créant .

ANCIENS Ets MOREAU FRÈRES

Chantenay st Imbert (Nièvre)
SES CADRES – SES VÉLOS
SES TANDEMS INCOMPARABLES

[A ruled advertisement in black and white, a tall panel inside a thin border. A large black hand, drawn in solid silhouette with the wrist cuff at the lower left and the fingers curling at the right, holds two tiny cartoon figures in line drawing: a young woman in a long full-skirted gown and a man in period dress with a ruffed collar, who holds a small rolled item against the fingers. A slanted script caption at the upper left and a short block of spaced capitals at the upper right frame the figures. “BRASOBLOC” is lettered across the hand in large capitals, the first letters in cream and the last in black. Below, bold capitals and a bracketed patent line describe the frame, followed by a small invitation in handwritten-style lettering. The firm name is underlined and the Nièvre address and three lines of claims close the panel. No artist signature or monogram is visible.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Argaud, VBF, Mazoyer, Marcel Guillen, Verrerie Stéphanoise, Répar-Witt, Maxi-Car, Mistral, F.B.L. and Indéca, each held here as its own record, and one for the Var tool catalog.]