Brasobloc 1951 Advertisement — Brasobloc Frames, Bicycles and Tandems

— Page 1 —
BRASOBLOC
BREVETS
EMF.

ABSTENTION
CETTE ANNÉE
DE LA VIEILLE FIRME
MOREAU
QUI, SANS BRUIT, CONTINUE
A FABRIQUER
MAGISTRALEMENT
SES FAMEUX
CADRES BRASOBLOC
VÉLOS – TANDEMS

MOREAU
EXPÉRIENCE QUARANTENAIRE
TECHNIQUE RÉVOLUTIONNAIRE
QUALITÉ INTÉGRALE
HAUTE FINITION

CONSULTEZ, VISITEZ
L’USINE DE CHATENAY-SAINT-IMBERT
(Nièvre) Tél. : 2
(Grande ligne du Bourbonnais – Route bleue)

[A tall, narrow type advertisement in a plain black frame whose top edge is interrupted by the Brasobloc trade mark: a black-outlined ring with a black tab above lettered “BRASOBLOC” and a black plinth below lettered “BREVETS EMF.”, enclosing black silhouettes of two figures in period dress, a woman in a bonnet at the left and a man at the right, on a small base. The text below, centered, announces that the old firm is not exhibiting this year; “MOREAU” appears twice in large spaced capitals, the frame line in heavy condensed capitals and the closing lines in bold and light italic. There is no signature or agency mark.]

[This advertisement shares page 142 of L’Officiel du cycle with advertisements for Cepema, Stefanox, F.B.L., Marvel and Cyclometer, each held here as its own record, and others for Monblason pennants, the Paramalgam repair compounds, Mottaz fuel tanks and the SACDA fuel gauge.]