Brasobloc 1952 Advertisement — The old Moreau firm skips the Salon again and quietly builds its Brasobloc frames

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BRASOBLOC
BREVETS
EMF

NOUVELLE
ABSTENTION

CETTE ANNÉE
DE LA VIEILLE FIRME
MOREAU
QUI, SANS BRUIT, CONTINUE
A FABRIQUER
MAGISTRALEMENT
SES FAMEUX

CADRES BRASOBLOC
VÉLOS – TANDEMS
TANDEMS MOTORISES

MOREAU
EXPÉRIENCE QUARANTENAIRE
TECHNIQUE RÉVOLUTIONNAIRE
QUALITÉ INTÉGRALE
HAUTE FINITION

CONSULTEZ, VISITEZ
L’USINE DE CHANTENAY – SAINT-IMBERT
(Nièvre) Tél. 2
(Grande ligne du Bourbonnais – Route bleue)

[A tall narrow ruled advertisement in black and white, enclosed in a thin single-line frame that is broken at the top to admit a trademark. The mark is a black roundel set on a small plinth: inside the circle a solid black silhouette shows a woman in a long full skirt and a man in a coat facing each other, and the words “BRASOBLOC” on a curved plate above and “BREVETS EMF” on the plinth below are reversed to white. The text beneath is centered in a mixture of faces: “NOUVELLE ABSTENTION” in large light roman capitals, smaller roman capitals for “CETTE ANNÉE DE LA VIEILLE FIRME”, then “MOREAU” in very large heavy wide capitals with fine serifs, followed by capitals in lighter and bolder sizes. “SES FAMEUX” is in bold italic capitals over a short rule. “CADRES BRASOBLOC”, “VÉLOS – TANDEMS” and “TANDEMS MOTORISES” are in tall condensed sans-serif capitals, divided by a rule from a second large “MOREAU” in heavy wide capitals. Four lines of spaced capitals follow, then “CONSULTEZ, VISITEZ” in bold italic capitals and the factory address in condensed capitals, with the department and telephone line and a closing italic line in parentheses at the foot. There are no other drawings and no artist signature is visible.]

[This advertisement shares page 78 of L’Officiel du cycle with advertisements for Reydel and Simplex, each held here as its own record, and others for Sablé and Fostier.]