Bourrin Frères May 1954 Advertisement — The Hiry’s freewheel with triple and quadruple sprockets on an annular bearing, patented and demountable, drawn in full

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ROUE LIBRE « HIRY’S »
TRIPLE ET QUADRUPLE DENTURE
A ROULEMENT ANNULAIRE

BREVETÉE S. G. D. G.

ET DANS TOUS LES PAYS

BOURRIN Frès, 14, r. Basse-des-Rives, St-Etienne

[A ruled advertisement in black and white inside a thin rectangular frame. The heading “ROUE LIBRE « HIRY’S »” runs across the top in large roman capitals, with two lines of bold italic capitals beneath it. The center is filled by one large line-engraved drawing of a multi-sprocket freewheel seen obliquely, with finely hatched shading on a stack of toothed sprockets of graduated size and a smooth hub ring at the front; lettering on the hub ring reads “DÉMONTAGE” with an arrow, “BREVETÉ”, “S.G.D.G” and “HIRY’S”. Two lines of bold sans-serif capitals run vertically up the left and right sides of the drawing, reading from the bottom upward. The maker’s name and address are set in bold roman across the foot, with a raised abbreviation after the first name. No artist signature is visible.]

[This advertisement shares page 102 of L’Officiel du cycle with advertisements for A.T.G., A. Chollet and S.F.A.A.I.M..]