Bourrin Frères November 1951 Advertisement — The Hiry’s Triple and Quadruple Freewheel

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ROUE LIBRE “HIRY’S”
TRIPLE ET QUADRUPLE DENTURE
A ROULEMENT ANNULAIRE

BREVETÉE S. G. D. G.

ET DANS TOUS LES PAYS

[On the freewheel:] DEMONTAGE — BREVETÉ — S.G.D.G — “HIRY’S”

BOURRIN Frès, 14, r. Basse-des-Rives, St-Etienne

[A ruled advertisement in black and white inside a single thin border. The head reads “ROUE LIBRE “HIRY’S”” in large roman capitals, with two lines of italic capitals beneath. The main picture is a line engraving with fine hatching of a multi-sprocket freewheel seen obliquely, showing three or four toothed sprockets stacked on a hub, with a ringed face at the left that carries the engraved words “DEMONTAGE”, “BREVETÉ”, “S.G.D.G” and “HIRY’S” and an arrow along its rim. Two vertical lines of spaced capitals, one on each side of the drawing, read upward: the patent line at the left and the line about all countries at the right. The makers’ name and address stand in one line of bold roman type at the foot. No artist signature or agency mark is seen.]

[This advertisement shares page 40 of L’Officiel du cycle with an advertisement for Valvespout, held here as its own record, and others for Orion oils and enamels and Serco cyclomoteur lubricants.]