Bianchi Catalog of about 1985 (Five Pages) — The Second Hundred Years Begin: the Professional Series, with the Centenario

Five pages of the Bianchi catalog of about 1985: the cover, the introduction and the Professional series. The rest of the book is not held.

— Page 1 (front cover) —
BIANCHI

[Front cover: the name BIANCHI in widely spaced pale capitals runs across the top of a scuffed near-black cover, above a small centered photograph of a racer in a pale blue and white team jersey leaning a pale blue-green bicycle through a bend on a tree-lined road. An orange-yellow bar caps the photograph, and the cover carries no other printed lettering.]

— Page 2 —
The second hundred years begin.
At Bianchi, we believe the ultimate proving ground for any bicycle is how well it withstands the rigors of serious competition.
Because in this severe test of design and materials we are able to examine and evaluate our ideas.
We are able to see, with harsh clarity, which concepts work and which do not.
Through this process, we are able to continually strengthen and improve the performance of the machines we create.
Not merely to win more medals.
Nor even to maintain our reputation as undisputed industry leaders, with over one thousand racing victories and over one hundred years of racing experience.
Rather, we at Bianchi are dedicated to staying at the forefront of innovation and design for another reason.
So that we can offer every rider, at every level of cycling, the finest, most rideable bicycles available in the world.
As we have for the past one hundred years.
And as we will for the next one hundred years to come.

[A page of text set on white below a thin black rule, opening with a tall red drop capital T, in which each sentence begins on a new line. The scan shows only this text block and the blank paper beneath it, with no folio.]

— Page 3 —
RACING SERIES

[Full-page color photograph of a group of riders descending a sunlit road, led by a rider in a pale blue and white team jersey and cap on a pale blue-green Bianchi, with two riders in other team jerseys close behind. The heading sits in a red band at upper right, and the page carries no other printed lettering and no folio.]

— Page 4 —
Professional

If you have ever dreamed of leading the pack down the Champs Elysees, or hammering all alone to the top of a climb in the Giro d’Italia preparing yourself for the exhilarating descent, you will appreciate our Bianchi Professional series bicycles. These two pages illustrate the handcrafted bicycles of our Reparto Corse or race department, which constructs all of the bicycles for our professional

MONDIALE

GIRO

[Side-view photographs of two road racing bicycles on white: the MONDIALE in pale blue-green with a matching saddle and bottle, and the GIRO in medium blue with a white saddle, white bar tape and a white bottle. The heading sits in a red band that runs off the right edge toward the facing page, the text block at upper right breaks off mid-sentence and the page carries no folio.]

— Page 5 —
racing team. If you were to own a comparable automobile you would have to puchase a Grand Prix racing car. The actual builders of these bicycles are the same builders who make our bicycles for riders like Moreno Argentin and Tommy Prim. Their experience and know-how is unsurpassed in the world of cycling and their craftsmanship is available to you. The Bianchi Professional series is truly the stuff dreams are made of.

PISTA

CENTENARIO

[Side-view photographs of two bicycles on white: the PISTA, a pale blue-green track bicycle with a single fixed gear, a black saddle and white bar tape, and the CENTENARIO, a dark black-finished road bicycle with pale blue-green saddle, bar tape, bottle and seat-tube panel. A red band crosses the top of the page from the left edge, and the text block at upper left completes a sentence begun on the facing page; the page carries no folio.]