Bernardon 1953 Advertisement — Pax Pedals and Sprinter and Déceler Hubs

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Une maison cinquantenaire

Société des Anciens Établissements
BERNARDON
26, [illisible] rue Desjoyaux — SAINT-ÉTIENNE

Pédales “PAX”
Moyeux vélos et à frein-tambour
“SPRINTER”
Moyeux à frein-tambour breveté
“DÉCÉLER”

[A ruled advertisement in black and white, text only, framed by a single thin rule. An italic line at the upper left is underlined by a rule. Below it “Société des Anciens Établissements” is set in condensed bold capitals and lowercase, above “BERNARDON” in very large heavy capitals whose inking is uneven, with the right half of the letters printed in a speckled gray. A line with the street address and town in bold type follows; a mark or smudge covers the character after the street number. A set of three short rules stands in the middle of the panel. The lower half is three groups, each a bold italic line paired with a brand name in large light capitals between double quotation marks: “PAX” at the right of the word “Pédales”, “SPRINTER” centered and “DÉCÉLER” centered at the foot. There are no drawings and no signature is visible.]

[This advertisement shares page 118 of L’Officiel du cycle with advertisements for Éclair, Cizeron and J. Baron, each held here as its own record.]