Bernardon May 1952 Advertisement — Bernardon, a fifty-year house: large-flange forged duralumin Sprinter 70 and Sprinter hubs and Pax pedals, all models

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Une maison cinquantenaire

Société des Anciens Établissements
BERNARDON
26, rue Desjoyaux – SAINT-ETIENNE

Moyeux à grandes ailettes en
duralumin forgé ” SPRINTER 70 ”

Pédales ” PAX ”
Moyeux ” SPRINTER ”

TOUS MODÈLES

[A ruled advertisement in black and white, framed by a single thin rule, with no border ornament. The top line “Une maison cinquantenaire” is set in bold italic type and underlined. Below it, “Société des Anciens Établissements” is set in a heavy condensed sans-serif and “BERNARDON” in very large, widely spaced heavy capitals; the address “26, rue Desjoyaux – SAINT-ETIENNE” follows in bold sans-serif. A single wheel hub is drawn at the center in line engraving with fine hatching, seen from the side: a long barrel with a round badge reading “SPRINTER” at its middle, a large perforated flange at each end and a threaded axle with a nut protruding on either side. Beneath it, the description of the hubs is set in bold lowercase type, then “Pédales” and “Moyeux” in italic beside the large thin capitals “PAX” and “SPRINTER” in quotation marks, and “TOUS MODÈLES” in bold wide capitals at the foot. No artist’s signature is visible.]

[This advertisement shares page 48 of L’Officiel du cycle with advertisements for Duprat, Fonlupt and Packson, each held here as its own record, and one for Datay.]