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Ebykr celebrates classic and vintage lightweight bicycles through provocative imagery and opinion. Ride along with us.
About Ebykr
Ebykr celebrates classic and vintage lightweight bicycles through provocative imagery and opinion. Ride along with us.
Source: Gallica (Bibliothèque nationale de France), L'Officiel du cycle, du motocycle et du camping, 6 October 1951, Numéro spécial du Salon 1951, page 138; ark:/12148/bd6t541928909. Source gallica.bnf.fr / BnF.
| Marque | Bernardon |
|---|---|
| Type | Advertisement |
| Year | 1951 |
| Publisher | Société des Anciens Éts Bernardon |
| Country | France |
| Language | French |
| Pages | 1 |
| Source | Gallica (Bibliothèque nationale de France), L'Officiel du cycle, du motocycle et du camping, 6 October 1951, Numéro spécial du Salon 1951, page 138; ark:/12148/bd6t541928909. Source gallica.bnf.fr / BnF. |
| Credit | Ebykr archive; Bibliothèque nationale de France |
| Identifier | Gallica (BnF) ark:/12148/bd6t541928909/f137 |
| Transcription | Transcribed by eye |
Une maison cinquantenaire Société des Anciens Établissements BERNARDON 26, rue Desjoyaux - SAINT-ETIENNE SPRINTER Moyeux à grandes ailettes en duralumin forgé " SPRINTER 70 " Pédales " PAX " Moyeux " SPRINTER " TOUS MODÈLES
— Page 1 —
Une maison cinquantenaire
Société des Anciens Établissements
BERNARDON
26, rue Desjoyaux – SAINT-ETIENNE
SPRINTER
Moyeux à grandes ailettes en duralumin forgé ” SPRINTER 70 ”
Pédales ” PAX ”
Moyeux ” SPRINTER ”
TOUS MODÈLES
[A full-height advertisement in a thin single-rule frame. At the center, a fine engraving of a large-flange hub seen from the side: two broad flanges drilled with a ring of spoke holes and a ring of lightening holes, a slim barrel with an oval “SPRINTER” badge, and threaded axle ends with cones and locknuts. The slogan on the firm’s fifty years stands in bold italic over a rule at the top; the firm’s name is set in heavy, slightly ragged capitals, the product lines in bold sans-serif, and the brand names “PAX” and “SPRINTER” in large light capitals beside “Pédales” and “Moyeux” in bold italic serif. No signature or agency mark.]
[This advertisement shares page 138 of L’Officiel du cycle with advertisements for Ruhier, Larpenteur, Clément Italie, Marcel Guillen, JB and Poirier, each held here as its own record, and others for Indor sewing-machine needles, ROB compressors and Omega sewing machines.]
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