Bauriat November 1952 Advertisement — Fifty-seven years of Bauriat and Brown saddles, always and everywhere the first

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Depuis 57 ans
les Selles de Grandes Marques

BAURIAT

BROWN

sont toujours et partout
les premières

[A ruled advertisement in black and white, framed by a thin single rule. The top two lines, “Depuis 57 ans les Selles de Grandes Marques”, are set in a slab-serif face with wide letterspacing. “BAURIAT” follows in very large, heavy roman capitals spanning the full width of the frame. Below it a narrow sprung saddle is drawn in fine line engraving with hatched shading, lying on its side with the nose at the left and the wide rear at the right: the top is dark, with a long center slot, a row of rivets and oval cutouts along the rear edge, and the word “BROWN” stamped on the sides in small outlined lettering. “BROWN” then stands in equally large, heavy roman capitals, and the closing line “sont toujours et partout les premières” is set in the same slab-serif face as the top. No address, signature or agency mark appears.]

[This advertisement shares page 64 of L’Officiel du cycle with advertisements for Sonnclair, Sturmey-Archer and Henri Gauthier, each held here as its own record.]