Bauriat April 1951 Advertisement — Bauriat and Brown Saddles and the New Three-Spring Terry

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La Compagnie Continentale de
Sellerie Vélocipédique dont les selles

BAURIAT
BROWN

sillonnent le monde,
présente un nouveau modèle :

TERRY

à 3 ressorts

Brevetée
No
917.506

TERRY
SELLE TOUT EN RESSORTS

qui convient pour tous les poids

[A ruled advertisement in black and white, taller than wide, with a thin black border thickened into a shadow along the right and lower edges. Text is set in a centered column: two lines in light sans-serif type, then the names BAURIAT, BROWN and TERRY each in very large heavy slab-serif capitals, with thin rules between them, and lines of bold and bold italic type in between. A leather saddle is drawn in fine line engraving at the lower center, seen from the side and below, with stitched edges, a small metal plate on its flank lettered “TERRY” above a smaller line and three coil springs with their fixing bolts and a short clamp tube under the seat. A patent note in three short lines stands at the left of the drawing and the words “à 3 ressorts” at its upper right. A closing line in bold italic type runs across the foot. No street address or telephone line is printed. No artist signature or monogram is visible.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with an advertisement for J. Baron, held here as its own record, and others for the Cyclocette cyclomoteur, the Renov cyclomoteur and the Alma vélomoteur.]