Barral 1951 Advertisement — Brake Levers for Sport and Town, Bartali’s Choice

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SPÉCIALITÉS
L.BARRAL
FABRICANT
CAGNES s/MER (Alpes Mmes)

Pour le Sport

POIGNÉE
DE FREIN
utilisée
par
Le Roi des Grimpeurs
BARTALI
vainqueur de
L’ÉTAPE DES PYRÉNÉES
du
TOUR DE FRANCE

Pour la Ville

POIGNÉES
INVERSÉES

TYPES
SPÉCIAUX
POUR
VÉLOMOTEURS

Représentant :
C. FRANÇOIS
130, Avue Parmentier
PARIS-11e

Pub. S.O.S.P.

[A full-page advertisement in a black rule frame with rounded corners. The firm’s name heads the page in heavy condensed capitals, set between two thick black bars that run out to the frame at left and right, with “FABRICANT” between two short bars below. Two large engraved drawings fill the center: at the left a racing brake lever on its clamp at the handlebar, with its cable entering the top of the hood, under the brush-script heading “Pour le Sport”; at the right an inverted brake lever mounted at the end of a grip, under “Pour la Ville”. A black dot sits under the address at the center and another under the vélomoteur line. At the foot a gray screened band runs across the frame, with a tilted white card carrying the Paris representative’s name and address in mixed italic and bold capitals. Agency mark “Pub. S.O.S.P.” in small italic at the lower right inside the frame. Type from the reverse of the leaf shows through the paper.]

[This advertisement shares page 82 of L’Officiel du cycle with advertisements for Stella and Chaluret, each held here as its own record.]