Argaud April 1951 Advertisement — The Biggest Stock for Building or Repairing Cycles

— Page 1 —
… LE PLUS GROS STOCK … LES MOINDRES PRIX …
TOUT CE QUI CONCERNE LA CONSTRUCTION OU LA RÉPARATION DES CYCLES
LA FABRICATION DES CADRES ET L’ÉQUIPEMENT DES COUREURS CYCLISTES

SPÉCIALISÉS
DEPUIS
1906

A. ARGAUD & FILS

VENTE
EXCLUSIVE
EN GROS

14, RUE DE L’AQUEDUC – PARIS-10e – NOR 73-54.
… LE PLUS GRAND CHOIX … LES MOINDRES DÉLAIS …

[A ruled advertisement in black and white, a long narrow strip framed top and bottom by two heavy black rounded bands that carry reversed white italic capitals, the upper reading the stock and price slogan and the lower the choice and delay slogan. Between them on a pale ground sit two lines of widely spaced capitals, then the firm’s name “A. ARGAUD & FILS” in very large heavy capitals with a rough, uneven outline, the ampersand and the word FILS in a different letter style. A small block of three lines stands at the left and another of three lines at the right, and the street address and telephone line run in spaced capitals beneath the name. Text only, with no drawing. No artist signature or monogram is present.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Delangle, Mazoyer, Vynex, Cadres Gloria, Securit, Ruhier, Répar-Witt, Lucien Clément, Berger, Chaplait and Tendil, each held here as its own record, and others for the Derny auxiliary engine and the Stark self-adjusting bearing.]