Argaud June 1950 Advertisement — Everything for Frame Building and Cycle Assembly, the Cyclists’ Wholesale House

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· TOUT CE QUI CONCERNE LA FABRICATION DES CADRES
LE MONTAGE OU LA RÉPARATION DES CYCLES & L’ÉQUIPEMENT DES CYCLISTES

A. ARGAUD & FILS

14, RUE DE L’AQUEDUC · PARIS 10e · NOR. 73·54

“LA MAISON DE GROS DES VÉLOCISTES”

[A wide banner advertisement in black and white, text only, framed by a heavy rule that is broken at the upper left and lower right so that it reads as two angled brackets. Two lines of spaced sans-serif capitals across the top describe the house’s trade. Below them “A. ARGAUD & FILS” fills the width in very large heavy rounded display capitals, the ampersand set smaller. The address and the Nord telephone number follow in a single line of widely spaced, rough-cut display capitals separated by middle dots. A solid black lozenge-shaped band across the bottom carries the slogan “LA MAISON DE GROS DES VÉLOCISTES” reversed out in white brush-script italic capitals between quotation marks. There is no drawing and no signature.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Marvel, Gallet, Fiducia and L’Emboutissage Industriel, each held here as its own record, and others for Pertuisot connecting-rod and cylinder repairs and the Mini-Motor auxiliary engine.]