Aimé Ledin 1950 Advertisement — Tank, Merveille and Styx Pedals and Freewheels

— Page 1 —
La meilleure performance
Depuis cinquante ans
elles font le tour du monde

TOUS LES MODÈLES DE PÉDALES

TOUS LES MODÈLES DE ROUES LIBRES

Vente exclusive aux Grossistes et Constructeurs

PÉDALES et ROUES LIBRES
TANK • MERVEILLE • STYX
Etablis. Aimé LEDIN, SAINT-ÉTIENNE

[A full-column advertisement in three bands. The top band is solid black with “La meilleure performance” in white flowing script and the two lines below it in white bold sans-serif. The middle band, on the light paper between two heavy black side bars, holds a finely shaded engraving of a multiple-sprocket freewheel seen at an angle, its body ring lettered “TANK”, “Bté S.G.D.G.” and “DEVISSEZ” with an arrow showing the direction of unscrewing. The bottom band is solid black with “PÉDALES et ROUES LIBRES” and the maker’s line in white, framing a white panel in which “TANK • MERVEILLE • STYX” is set in heavy black condensed capitals. No signature is visible.]

[This advertisement shares page 14 of L’Officiel du cycle with advertisements for Stark and Hurtu, each held here as its own record, and one for Pâte Arma hand cleaner.]