A.T.G. April 1951 Advertisement — Sandows for Cycles, the Double Tresse Luggage Cord

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Nouvelle
Fabrication

SANDOWS
A.T.G
POUR CYCLES

Très belle
Qualité

“LE DOUBLE TRESSE”

Tresse extérieure
Coloris assortis

Tresse intérieure
Coton blanc

Caoutchouc multibrins

Demander notre nouveau catalogue

Ets A.T.G, 33, Quai Ch. Sénard, LYON. Tél : 150-95

PUB. S.O.S.P

[A ruled advertisement printed in two colors, green and black, taller than wide, inside a thick green rounded border. At the top center a round badge in black and green carries the name SANDOWS curved along the upper rim, POUR CYCLES along the lower rim and the letters A.T.G in a white ring at the middle; heavy serif phrases in black flank it, two lines at each side. Beneath it the headline “LE DOUBLE TRESSE” is set in green italic capitals above a thick green rule. The main drawing shows an elastic cord with a wire hook, drawn in fine line, bent in an S shape and cut away in stages: the outer braid is shaded in green with a netted pattern, an inner braid of white cotton shows under it and a bundle of rubber strands appears at the cut end. Three labels in hand-lettered type are tied to these layers by ruled lines with arrowheads. A line in slanted lettering asks for the catalog. The firm’s name, address and telephone line are reversed in white on a black arrow-ended band across the foot. The agency mark “PUB. S.O.S.P” runs vertically along the right margin in small capitals. No artist signature or monogram is visible.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with an advertisement for Selectic, held here as its own record, and one for the AC Coralox spark plug.]