A.M.B. 1955 Advertisement — Mudguards Made to Pattern for Bicycles and Cyclomoteurs

— Page 1 —
A.M.B

Fabrique des garde boue à vos modèles
en acier, métal léger ou
acier plaqué aluminium.

GARDE-BOUE
POUR

CYCLOMOTEUR
à JOUES
à BAVETTES
à FLASQUES

★

VÉLO
COURSE – ROUTE
DEMI-BALLON
Profil: Rond — Tuile
ou Côtelé

★

VOITURE ENFANT
VÉLO ENFANT
REMORQUE

★

PRIX TRÈS ÉTUDIÉS

A.M.B
ATELIERS MÉCANIQUES DE BAGNOLET
25, RUE DE PANTIN, 25 — BAGNOLET (SEINE)
TÉL. AVR. 55-35

CHAMPAGNE

[A full-page advertisement in black on cream. A small outlined “A.M.B” sits at the upper left, and the headline runs in three rising lines of large brush script across the head of the page. Behind everything spreads a pattern of thin concentric arcs, like ripples, centered on the lower right. Three mudguards are pen-drawn in line with fine hatching and black shading on their inner faces: two long curved guards, one turned over to show its rolled edge and the other hanging from its tip, with a short deep-valanced guard at the upper right. A rounded panel at the right, headed by a black tab with “GARDE-BOUE POUR” in spaced reversed capitals, lists the guards in black sans-serif capitals and spaced italic lines, with stars between the groups and “PRIX TRÈS ÉTUDIÉS” at its foot. At the lower left “A.M.B” stands in huge outlined capitals with drop shadows over a black hill-shaped ground, and the firm’s name, address and telephone are reversed out in cream capitals beneath it. “CHAMPAGNE” is lettered upward in small reversed capitals at the lower right edge of the black ground, apparently the artist’s or studio’s credit.]