A.M.B. May 1953 Advertisement — Mudguards: bavette and bavolet types for cyclomoteurs and round, tile and decorative profiles in steel or light alloy for bicycles

— Page 1 —
GARDE BOUE

type
à
bavette

type
à
bavolet

cyclomoteurs

A.M.B
ATELIERS MÉCANIQUES DE BAGNOLET
25, Rue de Pantin – BAGNOLET (Seine)
Tél. : AVR. 55-35

vélos

Acier ou
alliage léger

Alliage
léger

Acier ou
alliage
léger

type
rond

type spécial
décoratif

type
tuile

CATALOGUE
GRATUIT
SUR DEMANDE

MODÈLES DIVERS SUR DEMANDE

[A ruled advertisement in black and white with a coarse dot-screen gray ground that fills the corners and edges. “GARDE BOUE” is set at the upper left in heavy slanted capitals, partly lost in the screen. Two curved mudguards for motorized bicycles are drawn in line engraving against a pale oval, one with a rounded flap at its lower end captioned “type à bavette” and one with a long tapering flap captioned “type à bavolet”, with a small black label “cyclomoteurs” and an arrow beside them. A black band across the middle carries the firm’s name “A.M.B” in large reversed capitals, with the full name, street address and telephone number in lighter reversed type below it. Beneath the band a long bicycle mudguard is drawn in fine line, with a black label “vélos” and an arrow at its top; three arrows run from it to small circles that show cross-sections of the metal, each circle drawn with a simple curved profile and captioned “type rond”, “type spécial décoratif” and “type tuile”. Script captions name the steel or light alloy material. At the lower right a stacked block of letter-spaced capitals offers a free catalog, with a small vertical box at its edge reading “SOSP” that looks like an agency mark. A line of capitals across the foot reads “MODÈLES DIVERS SUR DEMANDE”. Dark script initials that read “J.P” sit in the screen at the lower left corner and may be the artist’s signature. The crop meets a page edge at the right.]

[This advertisement shares page 60 of L’Officiel du cycle with an advertisement for Lambert et Cagnon, held here as its own record, and others for L’Accessoire Motocycliste and Sté Industrielle de Mécanique.]