A.M.B. May 1954 Advertisement — Mudguards: bavette and bavolet types for cyclomoteurs and round, tile and decorative profiles in steel or light alloy for bicycles

— Page 1 —
GARDE BOUE

type
à
bavette

type
à
bavolet

cyclomoteurs

A.M.B
ATELIERS MÉCANIQUES DE BAGNOLET
25, Rue de Pantin – BAGNOLET (Seine)
Tél. : AVR. 55-35

vélos

Acier ou
alliage léger

Alliage
léger

Acier ou
alliage
léger

type
rond

type spécial
décoratif

type
tuile

CATALOGUE
GRATUIT
SUR DEMANDE

…. MODÈLES DIVERS SUR DEMANDE

[A ruled advertisement in black and white with a screened background. The top and left edges are filled with a fine dotted halftone texture that frames a large pale sweeping shape, and “GARDE BOUE” is lettered across the head in heavy slanted capitals that are partly cut by the top edge. Two mudguards are drawn in line engraving with hatching in the upper half: a long curved one ending in a round knob at the lower left, labeled “type à bavette”, and a broader one with a flared lower edge, labeled “type à bavolet”. A small dark label reading “cyclomoteurs” with an upward arrow sits beneath them. A broad dark diagonal band across the middle carries the firm name “A.M.B” in large white capitals, with the full name, address and telephone line beneath it in white sans-serif. Below the band a small dark label “vélos” with a downward arrow points to a long curved mudguard drawn in two stacked sections that sweeps from the upper right to the lower left. Arrows lead from it to three small circles that each show a mudguard cross-section in outline: the round type, a decorative type with stepped ridges, and the tile type. Light sans-serif labels name each section. At the lower right “CATALOGUE GRATUIT SUR DEMANDE” is set in spaced capitals beside a small vertical box lettered “SOSP”, which is an agency mark. A small signature that looks like “J.P” in white sits at the lower left corner on the dotted ground. The closing line “MODÈLES DIVERS SUR DEMANDE” runs along the foot.]

[This advertisement shares page 90 of L’Officiel du cycle with an advertisement for Spirax, held here as its own record, and others for H. Grand Chavin-Lamy and Electro Pullman.]