A.M.B. 1953 Advertisement — Mudguards: bavette and bavolet types for cyclomoteurs, steel or light alloy for bicycles

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GARDE BOUE

type
à
bavette

type
à
bavolet

cyclomoteurs

A.M.B
ATELIERS MÉCANIQUES DE BAGNOLET
25, Rue de Pantin – BAGNOLET (Seine)
Tél. : AVR. 55-35

vélos

Acier ou
alliage léger

Alliage
léger

Acier ou
alliage
léger

type
rond

type spécial
décoratif

type
tuile

CATALOGUE
GRATUIT
SUR DEMANDE

S.O.S.P.

MODÈLES DIVERS SUR DEMANDE

[A ruled-less advertisement printed in black and white on a ground of coarse halftone dots, with a large pale shape cut out of the dots to hold the drawings. The heading “GARDE BOUE” is lettered at the top left in heavy, slanted outline capitals. Two line-engraved drawings of curved mudguards show the cyclomotor types: the one on the left, labeled “type à bavette”, ends in a round ball at its lower tip, and the one on the right, labeled “type à bavolet”, sweeps down to a pointed flap. A black label “cyclomoteurs” with a small bent arrow stands at the right. Across the middle a ragged black band, with the firm name “A.M.B” in large white capitals and the name, street address and telephone in lighter white lettering beneath, runs from edge to edge. Below the band a black label “vélos” with a downward arrow points to a long curved mudguard drawn in sections with hatching, and thin curved arrows join it to three small circles, each holding a cross-section of the mudguard profile: round, decorative with a pleated top, and tile-shaped, each named in small sans serif lettering. At the lower right the offer of a free catalog is set in spaced capitals beside a narrow vertical capsule holding the letters S O S P, which is the agency mark. A thin line of text “MODÈLES DIVERS SUR DEMANDE” runs along the foot, and the initials “J.P.” appear as a signature in the lower left corner, in the dotted ground, beside the first letters of that line. Edges of the crop run tight to the lettering at the top and left.]

[This advertisement shares page 96 of L’Officiel du cycle with advertisements for Reydel and Ktema.]