Wippermann May 1954 Advertisement — Wippermann chains for automobiles and for cycles, with bicycle pedals and Sport pedals on a diagonal black field

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HAUTE RÉSISTANCE ! MINIMUM D’USURE !

ACIER AU MEILLEUR ALLIAGE

CHAINES
pour
AUTOMOBILES

WIPPERMANN

CHAINES
pour
CYCLES

PÉDALES
POUR BICYCLETTES

PÉDALES
“SPORT”

DISTRIBUTEUR POUR LA FRANCE
Ets LACHÈVRE
17, rue LAMBERT (18e) — MON. 55-32

[A ruled advertisement in black and cream, made as a bold diagonal composition. A large black field cuts across the sheet from the upper left to the lower right. In the upper left a cream eight-pointed star holds a ringed letter W as the maker’s emblem. Two broad bands of chain, drawn in white line against the black, run diagonally up to the right: a triple-strand chain at the left and a single roller chain at the center, each showing rollers, plates and pins in fine detail with a tiny W stamped on the plates. The name WIPPERMANN is set in very large slanting black capitals on a cream band between the two, and the words CHAINES pour AUTOMOBILES and CHAINES pour CYCLES are set in white capitals and script along the slope. At the right two pedals are drawn in line and cross-hatching, cut out in white: a rubber-block bicycle pedal with a crosshatched tread and a flat sport pedal seen from above with a ribbed rim. Across the head runs a line of heavy black slanting brush capitals with a small line of spaced capitals under it. The French distributor’s name and address stand in a cream band at the foot in condensed roman and sans-serif type, above a thick horizontal rule. No artist signature is visible and no text from the reverse of the leaf shows through.]

[This advertisement shares page 58 of L’Officiel du cycle with an advertisement for Leda, held here as its own record.]