Vitus 1953 Advertisement — Vitus extra-light and reinforced cycle tubes, stand 242, with Louison Bobet on Stella

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AU
SALON

EXTRA
LÉGER
RENFORCÉS

TUBES CYCLES
VITUS

10 PLACE VOLTAIRE PARIS XIe TÉL. ROQ. 11-52

stand 242

vainqueur du
TOUR de FRANCE
avec L. BOBET sur Cycles
STELLA

ADOPTEZ AVEC VOS CLIENTS LES TUBES VITUS

[A wide ruled advertisement in black and white, lettering only, with a single border along the top and left and a rule along the foot. At the upper left “AU SALON” is set in large light spaced capitals. Beside it a rounded black label has a jagged left edge, white slanted lines “EXTRA LÉGER RENFORCÉS” at its left, “TUBES CYCLES” in spaced capitals along its top, the name “VITUS” in very large tall condensed roman capitals, and a line of white capitals with the address and telephone number along its foot. At the right “stand” is in a light lowercase face and “242” in large bold numerals. The middle line holds “vainqueur du” in bold italic, then “TOUR de FRANCE” in very large heavy condensed capitals, with the small word “de” set lower in a rougher face, followed by “avec L. BOBET sur Cycles” and, below it, “STELLA” in plain capitals. The last line, “ADOPTEZ AVEC VOS CLIENTS LES TUBES”, is in spaced light capitals and ends in a black oval holding “VITUS” in white condensed capitals, its right end clipped at the edge. No picture, signature or agency mark is visible.]

[This advertisement shares page 192 of L’Officiel du cycle with advertisements for Idéale, Rex, LAM and Pivo, each held here as its own record, and one for F. Usaï.]