Vélodécor 1951 Advertisement — Transfers for Cycles in Your Marque’s Design

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VÉLODÉCOR

Chez
votre
Grossiste

DÉCALCOMANIES
POUR CYCLES
BAGUES – ECUSSONS
MANCHONS POCHETTES
ET MODÈLES A LA MARQUE
VÉLODÉCOR fabrique !

VENTE EN GROS • ECHANTILLONS. VÉLODÉCOR : 76, RUE NEY . LYON .

[A ruled advertisement without an outer frame. A black band with rounded upper corners across the top carries “VÉLODÉCOR” in very large white condensed capitals; the accents rise to the top edge of the crop. Under it a ragged black panel at the left holds “Chez votre Grossiste” in white brush script with a slanting underline, and at the right the product lines are set in large light capitals, spaced capitals and a heavy slanted capital name followed by a script word and an exclamation mark drawn as a slanted stroke. A rounded ruled bar across the foot carries the wholesale line, the firm name and the address, with a tiny mark at its right end too small to read. There is no drawing and no artist signature.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Benoit Faure, Durifort, Montcoudiol and Velox, each held here as its own record, and others for PWB ball rings and balls, the Dupont motorized invalid carriage and H2T two-stroke oil.]