Torpedo November 1952 Advertisement — The inimitable Torpedo freewheel and brake hub, more than 60 million in service

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inimitable !
LE MOYEU
ROUE LIBRE ET FREIN

Torpedo
D’ORIGINE

FABRIQUÉ EXCLUSIVEMENT A SCHWEINFURT S/M
PAR FICHTEL ET SACHS

FREINAGE DE SÉCURITÉ

PLUS DE
60 Millions
MIS EN SERVICE
A CE JOUR

…ÉTABLISSEMENTS WILLIAM DUMONT
DISTRIBUTEURS EXCLUSIFS POUR LA FRANCE, L’AFRIQUE DU NORD
VENTE EXCLUSIVE AUX CONSTRUCTEURS ET AUX GROSSISTES
11. RUE CHALGRIN – PARIS XVIe TÉL. : KLÉ. 68-10

Pub Cadot

[A ruled advertisement in black and white inside a double border. A large black panel with rounded corners fills most of the sheet. At the upper left a rear hub is drawn in line engraving, shown slanted with a toothed sprocket behind it and a spoke flange, a brake arm and clip at the lower end and an axle nut at the upper end; the hub shell is lettered F&S Schweinfurt, Torpedo and System Sachs D.R.P., and a small winged badge appears on it. Beneath the hub a white starburst with a toothed edge holds the claim “PLUS DE 60 Millions MIS EN SERVICE A CE JOUR”, and below it an empty white tilted banner is left blank. At the upper right the word “inimitable !” is set in large slanted white brush script, over LE MOYEU and ROUE LIBRE ET FREIN in white bold capitals. The name Torpedo is drawn very large in white swash lettering with a long underswing, with D’ORIGINE in a small white pill beneath it. White sans-serif capitals below carry the manufacturing line, and FREINAGE DE SÉCURITÉ is set larger in white bold italic capitals. A rounded white panel at the foot holds the distributor’s name in large black bold capitals, then lines in italic and roman capitals, with the address and telephone in the last line. The credit “Pub Cadot” appears in tiny letters at the lower right of that panel; it is an agency credit, not an artist’s signature.]

[This advertisement shares page 36 of L’Officiel du cycle with an advertisement for Dunois, held here as its own record.]