Spécialités TA 1953 Advertisement — T.A. double and triple chainrings, pedals, cable guides, duralumin crank pairs and motorcycle sprockets, the mark of champions

— Page 1 —
PLATEAUX
DOUBLES
et TRIPLES

la marque
des champions !

— Pédales
— Guides-Gaines
— Couple dural
— Pignons-Moto

Spécialités T.A.

140, rue du Bois de Fleury, MEUDON (S.-O.) OBS. 25-14

[A ruled advertisement in black and white, framed by a double rule, with a large panel printed solid dark across its upper two thirds and the lettering reversed out in white. At the upper left a chainring is drawn in fine line engraving, seen face on, with a five-armed spider, five bolts and a toothed rim, its rim cut by a recessed channel around each bolt. At the upper right “PLATEAUX” is set in widely spaced light sans-serif capitals, with “DOUBLES” and “TRIPLES” in heavy sans-serif capitals and “et” in a lighter face between them. At the lower left of the panel a smaller round T.A. badge shows a toothed ring with the letters T and A built into its center, partly overlapped by the large chainring. Across the lower middle of the panel “la marque des champions !” is set in slanting brush script with a speed line beneath it. At the right a racing cyclist in cap, jersey and shorts is drawn crouched over the handlebars of a track bicycle, with two bottles on the frame, in line work with a crosshatched screen behind the front wheel. A tiny monogram signature, which cannot be read with certainty, sits in the lower right corner of the dark panel. Below the panel four lines of heavy roman type are each preceded by a dash and list the products. Then “Spécialités T.A.” is set in a larger spaced roman face, and the address and telephone line runs across the foot, with the telephone number in italic. No text from the reverse of the leaf shows through.]

[This advertisement shares page 68 of L’Officiel du cycle with advertisements for Ferrand, France Auto Cycle and Rode-Stucky.]