Spécialités TA May 1952 Advertisement — T.A. double and triple chainrings, the mark of champions, with a racing cyclist drawn behind a chainring

— Page 1 —
PLATEAUX
DOUBLES
et TRIPLES

la marque
des champions !

T.A.
140, rue du Bois-de-Fleury – MEUDON (S. & O.) OBS : 25-14
FRANCE-SUD : PAUL BARBIER
29, rue du Onze Novembre – SAINT-ÉTIENNE (Loire)

[A ruled advertisement in black and white, a large dark panel above a light strip of type. In the panel, white lettering and line work are reversed out of a dense dark halftone ground. At the left is a big chainring seen face-on, with a toothed rim, a five-armed spider, bolts around its inner ring and fine hatching on the arms. A smaller second chainring at the lower left is crossed by the letters T and A, forming the firm’s monogram. At the right a racing cyclist in a cap, jersey and shorts rides toward the lower left, bent over the drop handlebar, with two water bottles on the bar; the figure and bicycle are drawn in line engraving with a crosshatched shadow behind. At the upper right the words “PLATEAUX DOUBLES et TRIPLES” are set in bold white sans-serif capitals with “et” in lowercase and “PLATEAUX” in a lighter weight. A hand-lettered slanted script, “la marque des champions !”, underlined with a sweeping stroke, runs across the lower middle of the panel. A tiny unreadable monogram stands at the lower right corner of the drawing. Below the panel a large bold “T.A.” with dots stands at the left, with three lines of wide-spaced bold sans-serif to its right giving the Meudon address and telephone number, the southern France agent and the Saint-Étienne address. A heavy rule closes the foot, and the right and left frame lines of the panel are partly cut by the edge of the crop.]

[This advertisement shares page 44 of L’Officiel du cycle with advertisements for Fourets, Spécialités TA and Velox, each held here as its own record, and one for Vickers.]