Spécialités TA May 1952 Advertisement — The T.A. Guidgaine, a patented handlebar cable guide that doubles as an identity plate, with a drop-handlebar drawing

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LE
Guidgaine
T.A.

PLAQUE D’IDENTITÉ
BREVETÉ S.G.D.G.

Sptés T.A. 140, rue du Bois de Fleury – Meudon (S. & O.)

[A ruled advertisement in black and white inside a thin black rectangular frame. At the left is a line drawing in pen outline of the handlebar area of a racing bicycle: a drop handlebar with a wrapped grip and a brake lever, the stem clamped to the bar and the head of the steering tube below. Two brake cables rise from a small plate fixed to the stem and arc over toward the bar, one passing up and back to the lever and one sweeping off to the right; the plate where the cables are held is the item advertised. A small slanting signature stands at the lower left of the drawing and reads as Rebour, possibly with a first initial D. At the right the word “LE” stands in bold sans-serif capitals above “Guidgaine” in a heavy slanted script-like face with shadow, and under it “T.A.” in very large block capitals with hatched fill and a deep black drop shadow, the letters separated by dots. Beneath, “PLAQUE D’IDENTITÉ” is set in spaced bold capitals, with a very small spaced line “BREVETÉ S.G.D.G.” under it. The firm’s name and address run along the foot in a condensed bold sans-serif.]

[This advertisement shares page 44 of L’Officiel du cycle with advertisements for Fourets, Spécialités TA and Velox, each held here as its own record, and one for Vickers.]