Spécialités TA 1953 Advertisement — T.A. double and triple chainrings and the duralumin toe-clip plate, the mark of champions, with a racing cyclist drawn twice

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PLATEAUX
DOUBLES
et TRIPLES

T
A

la marque
des champions

CALE-CHAUSSURE
T.A.
DURALUMIN

T
A

la marque
des champions

140, rue du Bois de Fleury, MEUDON (S.-O.) OBS. 25-14

[A ruled advertisement made of two stacked dark panels inside a single frame rule, printed in black and cream with no color. The upper panel carries “PLATEAUX DOUBLES et TRIPLES” in cream capitals at the upper right and, at the left, a large line drawing of a five-armed chainring with a toothed rim, bolt heads and curved ribs, seen face on. At its lower left a small round mark shows a chainring with the letters T and A built into its spokes. Beside it, two lines of brush script with a streak beneath them stand across the lower middle. At the right a shaded line drawing shows a racing cyclist in a skullcap and jersey bending over the bars of a bicycle, with two bottles in a carrier on the handlebar and a hatched background. The lower panel is headed “CALE-CHAUSSURE” in slanted heavy capitals and carries at the left a drawing of a rectangular toe-clip plate with rows of rivet holes, beside the letters “T.A.” in very large capitals over the word “DURALUMIN” in small capitals. The same small round mark, the same brush script and a second copy of the same cyclist repeat below. The firm’s address and telephone line stand in a single line of capitals and lowercase beneath the panels. An unread interlocked monogram that resembles the letters D and R stands at the lower right of the upper cyclist drawing, and a tiny drawn figure, perhaps a second small monogram, stands at the lower right of the lower one. A smudge touches the word that begins the telephone line.]

[This advertisement shares page 50 of L’Officiel du cycle with an advertisement for Ferrebœuf, held here as its own record, and others for C L B and Le Tableau de Bord.]