Solida 1953 Advertisement — Chainwheels, cranks and bottom-bracket sets for the cycle, in Udylite bright nickel

— Page 1 —
Ets A. HAUBTMANN
S.A.R.L. capital 84.000.000 francs

74, rue de Montreuil, SAINT – ÉTIENNE

pour le CYCLE — Roues dentées
Manivelles
Jeux de pédalier

pour le CYCLOMOTEUR — Roues dentées
chaîne de 4,88
Manivelles cambrées

pour la MOTO — Roues de chaîne
Pédales de kick

Nickelage brillant :
procédé BRIGHT NICKEL UDYLITE

marques déposées
SOLIDA AH STIFFLIGHT

[A ruled advertisement in black and white, text only, framed by a thin rule. The firm name “Ets A. HAUBTMANN” spans the head in very large, heavy sans-serif capitals, with a line in small italic roman beneath it set between two short rules, and the street address and city in a condensed sans-serif below. The middle is a three-row list. In each row a label at the left, set in a different typeface, is joined by a tall curly brace to a stack of items at the right: “pour le CYCLE” in a large roman face, “pour le CYCLOMOTEUR” in a heavy condensed face broken over two lines, and “pour la MOTO” in the large roman face again; the items are set in condensed sans-serif. Below the list a line in italic roman and a line in bold roman capitals give the plating process. At the foot the phrase “marques déposées” in small italic sits between two long rules, and under it three brand names, “SOLIDA”, “AH” and “STIFFLIGHT”, are spread across the width in wide sans-serif capitals. There is no drawing, no signature and no agency mark.]

[This advertisement shares page 154 of L’Officiel du cycle with advertisements for Dunois and Maxi-Car, each held here as its own record, and one for Terry.]