Simplex 1953 Advertisement — Derailleurs, Changers and the Cycle Line, with a New Engine Brake

— Page 1 —
SIMPLEX

L. JUY
PARIS DIJON

LA PLUS FORTE
PRODUCTION
MONDIALE

A, AU SALON, AFFIRMÉ LES QUALITÉS DE SES PRODUCTIONS

DÉRAILLEURS AR
DÉRAILLEURS AV
DOUBLES PLATEAUX
BLOCAGES RAPIDES
TENDEURS DE CHAINE
POIGNÉES TOURNANTES
GUIDON-STOP
FREINS AU PIED VÉLOMOTEUR

ET PRÉSENTÉ
La grande
nouveauté
LE FREIN
SUR
MOTEUR

Adaptable instantanément sur
les cyclomoteurs avec poulie
intermédiaire, sans aucune
modification.

[A full-width ruled advertisement in black and white, framed by a heavy rule along the right and bottom. The head is a large inverted-pentagon panel printed in solid dark tone with the name “SIMPLEX” reversed out in white capitals; the S is drawn as a looped chain path around two small sprockets, with the initials L and J beside it. Beneath the panel the proprietor’s name and two city names stand at the left and a three-line slogan in bold spaced capitals at the right, above a ruled line and a headline in large spaced sans-serif capitals that is carried across the page. A column of eight product lines in spaced capitals stands at the upper right. The lower half holds two fine line engravings side by side. At the left a cyclomotor engine is drawn with its finned cylinder, carburetor, belt and pulley and a small brake unit lettered with the maker’s name sits against the belt. At the right a rear-wheel drive is drawn with its chain, a large toothed chainring and a pedal-shaped foot brake lever lettered “SIMPLEX” on a long arm with a rod running back to the wheel hub. Between the drawings an italic line, a bold italic line and a block of very heavy sans-serif capitals announce the engine brake, with a short paragraph of lighter text beneath. Two signatures are visible in the line engravings: a monogram of the letters D and R at the lower center of the engine drawing, and the name “Rebour” at the lower right corner of the chain drawing.]

[This advertisement shares page 110 of L’Officiel du cycle with advertisements for Pertuisot engine repairs and the Leda rear seat.]