Sears 1971 Advertisement — The Lightweight Spyder 500: It Moves Out. Fast

[A boy rides a blue and yellow Sears Spyder 500 across a black background in a multiple-exposure photograph. Above the headline, two girls stand with their Spyder bicycles, one with a flowered basket.]
The lightweight “Spyder 500.”
It moves out. Fast.
There’s a special “Spyder 500” for girls. With 1 or 5 speeds. In Raspberry, with daisy-covered seat and basket.
When Sears rolled out this baby, they rolled out a bike like there’s never been before.
It’s got the hot Spyder styling. The bucket banana seat. The butterfly bars.
And it goes like a lightweight racing bike. Its 24-in. wheels, lightweight frame, cheater slick tire and 5-speed derailleur make it lightning fast.
Dual brakes make it stop fast—and safely. One’s a caliper, the other a big drum brake like the kind on cars.
And to make night riding safer, Sears put safety reflectors all around. Even on the pedals.
“Spyder 500.” See it in a Sears Sports Center. Or Sears, Roebuck and Co. Catalog. Bikes serviced at most Sears stores. Set-up available for a small charge.
Sears
SPORTS CENTER
home of the Ted Williams brand