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Ebykr celebrates classic and vintage lightweight bicycles through provocative imagery and opinion. Ride along with us.
About Ebykr
Ebykr celebrates classic and vintage lightweight bicycles through provocative imagery and opinion. Ride along with us.
Source: Chronicling America, Library of Congress. The Wilmington Morning Star (Wilmington, N.C.), 1947-03-06, image 15 of the issue. The advertisement is cropped from the newspaper page; digitized by The University of North Carolina at Chapel Hill Library.
| Marque | Sears |
|---|---|
| Type | Advertisement |
| Year | 1947 |
| Publisher | Sears, Roebuck and Co. |
| Country | United States |
| Language | English |
| Pages | 1 |
| Source | Chronicling America, Library of Congress. The Wilmington Morning Star (Wilmington, N.C.), 1947-03-06, image 15 of the issue. The advertisement is cropped from the newspaper page; digitized by The University of North Carolina at Chapel Hill Library. |
| Credit | University of North Carolina at Chapel Hill Library |
| Identifier | Chronicling America sn78002169/1947-03-06/ed-1/seq-15 |
| Transcription | Transcribed by eye |
Reference
Sears, Roebuck and Co. Sears 1947 Advertisement: Sears Value Demonstration: J. C. Higgins Bicycles, Boys' Deluxe $49.95 With $5 Down, Girls' Standard Bike $39.95. 1947. Ebykr, https://ebykr.com/library/sears-j-c-higgins-value-demonstration-advertisement/.
Wikipedia
{{cite web |title=Sears 1947 Advertisement: Sears Value Demonstration: J. C. Higgins Bicycles, Boys' Deluxe $49.95 With $5 Down, Girls' Standard Bike $39.95 |publisher=Sears, Roebuck and Co. |date=1947 |url=https://ebykr.com/library/sears-j-c-higgins-value-demonstration-advertisement/ |website=Ebykr |access-date=}}SEARS Value DEMONSTRATION ROBERT MARLOWE, Mgr. of SPORTING GOODS and FRANK McCALL, offers you everything for your sports needs. J. C. HIGGINS BICYCLES BOYS DELUXE 49.95 Only $5 Down Bal. Monthly • Motorcycle Style Side Parking Stand • Genuine Delta Headlight • Enameled Chain Guard Scientifically designed, sturdy construction for smooth, easy riding! Nationally known …
SEARS Value DEMONSTRATION
[Photograph: the sporting goods department of the Sears store, with display counters, racks and a man standing behind them.]
ROBERT MARLOWE, Mgr. of SPORTING GOODS and FRANK McCALL, offers you everything for your sports needs.
[Photograph: a boy’s J. C. Higgins balloon-tire bicycle with a tank, a headlight, a chain guard and a side stand.]
J. C. HIGGINS BICYCLES
BOYS DELUXE
49.95
Only $5 Down Bal. Monthly
• Motorcycle Style Side Parking Stand
• Genuine Delta Headlight
• Enameled Chain Guard
Scientifically designed, sturdy construction for smooth, easy riding! Nationally known brake, saddle, pedals and other parts.
GIRLS STANDARD BIKE ……………. 39.95
[Below the crop the advertisement continues with a junior wall tent, an army type cot and canvas covers, tennis balls and a J. C. Higgins racket, and two bicycle panels: Bicycle Tires 2.40 (“Dress up your bicycle with new balloon tires and tubes. ALLSTATE for longer service.”) and Bicycle Baskets 1.49 (“Rust resistant. Extra strong. 2 metal clips and braces to attach to fork. 18x13x6.”).]
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