About Ebykr
Ebykr celebrates classic and vintage lightweight bicycles through provocative imagery and opinion. Ride along with us.
Sears 1940 Advertisement — The Gift of Health, an Elgin Bike: Boys’ or Girls’ Streamlined Models at $25.95, Regularly $28.95, Other Elgins $19.95 to $34.95
Source: Chronicling America, Library of Congress. Imperial Valley Press (El Centro, Calif.), printed as The Morning Post, 1940-12-19, page 3. The advertisement is cropped from the newspaper page; digitized by The University of California, Riverside.
About this document
| Marque | Sears |
|---|---|
| Type | Advertisement |
| Year | 1940 |
| Publisher | Sears, Roebuck and Co. |
| Country | United States |
| Language | English |
| Pages | 1 |
| Source | Chronicling America, Library of Congress. Imperial Valley Press (El Centro, Calif.), printed as The Morning Post, 1940-12-19, page 3. The advertisement is cropped from the newspaper page; digitized by The University of California, Riverside. |
| Credit | University of California, Riverside |
| Identifier | Chronicling America sn92070146/1940-12-19/ed-1/seq-3 |
| Transcription | Transcribed by eye |
Cite this document
Reference
Sears, Roebuck and Co. Sears 1940 Advertisement: The Gift of Health, an Elgin Bike: Boys' or Girls' Streamlined Models at $25.95, Regularly $28.95, Other Elgins $19.95 to $34.95. 1940. Ebykr, https://ebykr.com/library/sears-elgin-gift-of-health-advertisement/.
Wikipedia
{{cite web |title=Sears 1940 Advertisement: The Gift of Health, an Elgin Bike: Boys' or Girls' Streamlined Models at $25.95, Regularly $28.95, Other Elgins $19.95 to $34.95 |publisher=Sears, Roebuck and Co. |date=1940 |url=https://ebykr.com/library/sears-elgin-gift-of-health-advertisement/ |website=Ebykr |access-date=}}Transcription
THURSDAY, DECEMBER 19, 1940 — THE MORNING POST, EL CENTRO, CALIF. — PAGE THREE The Gift of Health -- An ELGIN BIKE Regularly $28.95, 25.95 5.00 DOWN Usual Carrying Charge —The thing that every boy and girl longs for . . . the perfect Christmas gift . . . an ELGIN BIKE! . . . …
Read the full transcription (1 page)
THURSDAY, DECEMBER 19, 1940 — THE MORNING POST, EL CENTRO, CALIF. — PAGE THREE [the running head stands at the top of the page; the page is headed SEARS VALUES HELP MAKE A Merry Christmas and signed SEARS, ROEBUCK AND CO., 731 MAIN ST., EL CENTRO; neither is in the cropped scan]
The Gift of Health — An
ELGIN BIKE
[Drawing: a girl and a boy ride streamlined balloon-tire bicycles side by side; the girl’s bicycle has a rear carrier and a light on the front fender.]
Regularly $28.95, 25.95
5.00 DOWN Usual Carrying Charge
—The thing that every boy and girl longs for . . . the perfect Christmas gift . . . an ELGIN BIKE! . . . .
—Boys’ or girls’ streamlined models . . . . as modern as tomorrow. The smoothest ride that money can buy! Both models equipped with Alemite lubrication system. Elgin air-cooled brakes. Allstate crusader white sidewall tires. Drop forged handlebar stem. Self contained headlight. Rear parking stand. All new bright color combinations.
Other Elgin Bicycles from 19.95 to 34.95!
More from Sears
Sears 1947 Advertisement — Sears Value Demonstration: J. C. Higgins Bicycles, Boys’ Deluxe $49.95 With $5 Down, Girls’ Standard Bike $39.95
Sears 1975 Advertisement — Be a Free Spirit for Only $2.99
Sears 1976 Advertisement — 349 Miles in Six Days, and Still Going Strong
Sears 1976 Advertisement — Feel Performance: Ride the Free Spirit 10-Speed
Sears 1978 Advertisement — Precision. Performance. Fun. Save $20 to $25 on Sears Free Spirit BikesEbykr presents this material for research and education. If you hold rights to it or notice an ownership issue, please contact us and we will respond promptly.